Blog
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August 09, 2010
Soon it will be 05:06:07 08/09/10
By the time you read this, the magic moment will most likely have already passed.
Don't worry if you miss it. We still have 06:07:08 on 09/10/11, 07:08:09 on 10/11/12, 08:09:10 on 11/12/13, and 09:10:11 on 12/13/14 to which to look forward.
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June 29, 2010
Great use of BlueSwarm Fundraiser Signup by Marco Rubio
This morning I was made aware of the Marco Rubio for Senate’s awesome use of the BlueSwarm API.
The Rubio team has launched a webpage that will allow supporters to signup to be fundraisers and qualify for incentives.
Take a look and I hope it gets your creative juices flowing:
https://www.marcorubio.com/rubioraisers/
The Rubio team used the BlueSarm API to build this page but if you would like to allow your own website visitors to signup as fundraisers, you can use the new BlueSwarm Fundraiser Signup Widget. The signup widget is as easy to install as embedding a YouTube video. Contact your service rep for your organization’s unique embed code.
Thanks and have a great Tuesday! -
June 10, 2010
"I have fallen in love with BlueSwarm!" - NH senatorial campaign finance team member
"I have fallen in love with BlueSwarm!"
- NH senatorial campaign finance team member -
June 08, 2010
Scariest food label ever. Mmmmmmm... phosphoric acid.
This is awesome at so many levels. Best part is that these Pepsi food containers are now being used as garbage cans at a huge soccer field complex for all the kids and parents to see. Great marketing!
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June 02, 2010
Uni-tasking is the new "multi-tasking"
My colossal task burden
By AJ Jacobs, Guardian.co.uk
When AJ Jacobs learned multitasking was bad for you, he decided to kick his chronic addiction to mental juggling. Get ready for Operation Focus…http://www.guardian.co.uk/lifeandstyle/2010/may/22/multitaking-unitasking-aj-jacobs
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December 30, 2009
Hey web developers, start the New Year with a NEW JOB. eNilsson is looking for a web monkey with some serious PHP kung-fu.
eNilsson is looking for a web monkeys with some serious PHP kung-fu for both our Westford MA office and our Sydney Australia office. Check, check, check it out at: http://www.enilsson.com/careers.
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November 27, 2009
Start The Holidays With A New Job - BlueSwarm Is Hiring!
Want a working environment where you can let your creativity run wild? BlueSwarm is looking for a PHP developer to be an integral member of our elite team of web professionals.
Want a working environment where you can let your creativity run wild? eNilsson is looking for a PHP developer to be an integral member of our elite team of web professionals.
eNilsson is the international web application company behind BlueSwarm, a class leading online fundraising product. We are in need of a PHP developer with good LAMP skills to take control of our RPC platform which houses the BlueSwarm data services, both AMF and REST. The platform exists as a multitenanted, load balanced and replicated server environment on Amazon Web Services.
Your PHP kung-fu needs to be OOP all the way with skills and experience in the following; MVC frameworks (Zend, CodeIgniter, Kohana etc), application security, high performance MySQL, shell scripting, Web services protocols (AMF, REST, Soap etc), Linux & Apache admin, and memcached. This role requires more than just a web developer. We are looking for someone with some vision to realise the platform, optimise it and plan its future.
Our offices are close to the city in Rozelle, and of course we offer competitive terms and conditions to the right candidate. So if you think this sounds like a challenge you would be up for please email your details to jobs@enilsson.com. Some samples of your work would definitely speed things along ;-)
No recruitment consultants please, only applicants thank you. -
September 03, 2009
eNilsson development team burns fat, not oil
We did a quick survey of our development team this morning and discovered that over 65% of our code jockeys are bicycle jockeys for their commutes to work.
I see an executive bike rack in eNilsson's future. -
August 26, 2009
Loosen the reins, Empower your supporters, Reap the Rewards...
Data empowers a campaign to identify and target their key audience in order to drive the Voter Lifecycle:
Disengaged Voter -> Supporter -> Donor -> Fundraiser -> Voter
The more robust your data is on each contact, the better prepared a campaign is to develop and convert contacts into supporters, donors and voters. The more you encourage supporters to contribute information and empower supporters to maintain their relationships through BlueSwarm, the stronger your campaign data becomes.
When you encourage supporters to reach out using BlueSwarm’s recruitment tools you augment your campaign’s database - the powerhouse behind:
• Fundraising,
• Voter outreach, and
• GOTV efforts
Apprehensive about empowering your supporters? There’s no need to be, here’s why:
1 – It is your supporters' data, they will do what they want…
When it comes down to it, your strongest supporters will inevitably solicit their contacts on the campaign’s behalf, even without the proper direction. Be sure your campaign gives supporters the tools they need to reach out while staying on brand and conveying the message you want to spread.Don’t fret when it comes to putting the power of content dissemination and recruitment tools into the hands of supporters. With BlueSwarm all sent emails look to be from the supporter’s email address and not from the campaign, which protects your campaign’s image from mis-informed supporters. Plus, BlueSwarm’s powerful algorithms work to prevent contributors from giving over legal limits.
2 – Provide supporters with the tools to spread the word…
Empowering your supporters to build a personalized email around campaign-approved content in BlueSwarm is an effective way to broadcast your campaign’s message. The BlueSwarm blast email engine provides your supporters with a quick method to spread the word about your candidate to an extensive list of family, friends and colleagues on your terms.
3 - Make it easy for fundraisers to break the ice on their initial ask…
Turning supporters into active fundraisers can be a difficult task since most people are reluctant to make an ‘ask’ if they have no fundraising experience. With campaign-approved templates, made available in BlueSwarm, you can grease the wheels by providing language that has proven to be effective to your supporters. Campaign approved attachments keep supporters on message and on brand while allowing them to share their excitement and enthusiasm with the receptive ears of their peers.
Those supporters who aren’t quite sure how to make their first ‘ask’ will be far more comfortable reaching out to their contacts; experienced fundraisers will capitalize on the ammunition you are providing with templates or attachments; and you effectively extend your campaign’s fundraising and outreach efforts.
4 – Effectively track and analyze your contacts and supporters…
Each feature in BlueSwarm is aimed at providing your campaign with more information about prospective donors, volunteers, and, of course, voters. Encouraging supporters to be active in BlueSwarm, by using the features available to them, quickly grows the pool of campaign data.
Tracking tools, like BlueSwarm’s email log, let you stay in the know regarding all outbound messages. This detailed log contains valuable information, which includes: senders, recipients, templates used, date and time stamps, and more.
Allow your campaign to emphasize action on your growing pool of data rather than being forced to compile data from various sources and manually build reports that aren’t proven, effective indicators of what value your data can provide. Key BlueSwarm analytics, like the Fundraisers and Event Host Committee reports, allow a campaign to understand the signals their data provides through clear presentation, easy access and versatility provided by exports to Excel.
Acting upon the abundance of campaign data, constantly evolving through supporter interaction, is the most effective means to drive the Voter Lifecycle. With the birth of each supporter, the lifecycle can begin all over again by empowering them with BlueSwarm. -
July 31, 2009
5% of Twitter users account for 75% of all activity
Here is a great source of data points on Twitter and Twitter users:
http://sysomos.com/insidetwitter/
The big take-aways are:
- 72.5% of all users joining during the first five months of 2009.
- 85.3% of all Twitter users post less than one update/day
- 21% of users have never posted a Tweet
- 93.6% of users have less than 100 followers, while 92.4% follow less than 100 people.
- 5% of Twitter users account for 75% of all activity
- New York has the most Twitters users, followed by Los Angeles, Toronto, San Francisco and Boston; while Detroit was the fast-growing city over the first five months of 2009
- More than 50% of all updates are published using tools, mobile and Web-based, other than Twitter.com. TweetDeck is the most popular non-Twitter.com tool with 19.7% market share.
- There are more women on Twitter (53%) than men (47%)
- Of the people who identify themselves as marketers, 15% follow more than 2,000 people. This compares with 0.29% of overall Twitter users who follow more than 2,000 people.
The source of this data is Sysomos. According to Sysomos's site:
"Sysomos is redefining social media analytics by providing corporations, marketers, public relations agencies and advertisers with the intelligence and insight needed to make smarter business and strategic decisions. The Sysomos platform provides instant and unlimited access to all social media conversations to see what's happening, why it's happening, and who's driving the conversations."
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Soon it will be 05:06:07 08/09/10
August 9th, 2010 -
Great use of BlueSwarm Fundraiser Signup by Marco Rubio
June 29th, 2010 -
"I have fallen in love with BlueSwarm!" - NH senatorial campaign finance team member
June 10th, 2010 -
Scariest food label ever. Mmmmmmm... phosphoric acid.
June 8th, 2010 -
Uni-tasking is the new "multi-tasking"
June 2nd, 2010
