eNilsson

"McCain Campaign, in Relaunch, Seeks Tighter Message Focus" - Wall Street Journal

According to today's WSJ, "The McCain campaign will also rely more heavily on surrogates for the candidate, a technique they say they have used ineffectively in the past. To keep control on the message, ads will carefully brief surrogates on specific talking points and then deploy them to reinforce Sen. McCain's message."

This is very exciting for eNilsson as the McCain campaign has had us make a few major adjustments to the Elephant Scheduler which will help the campaign with their new strategy.

The first feature is that we can now track all campaign events, surrogates and event proposals based on the media markets in which they take place. This allows the campaign to make sure they have either target states or major markets covered at all times.

The other great new feature, which is key for the McCain campaign, is that campaign aids can now attach custom talking points to individual events, or to specific surrogates. These talking points are automatically included in each surrogate's briefing book.

With these two new features, it will be infinitely easier to get the right surrogate into the right place with the right message meeting campaign strategist Charlie Black's demand for "more surrogates, more appearances, more air time."

Comments

Click here to comment this post.

Name :
E-mail :	We need your email address for verification, but it won't be published.
URL :
Comment :
Comment verification: Click here if you can't see the image Please enter the text you see inside the graphic to post your comment: