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Humor Sells Laboratory Equipement?

Content ImageI can't say that I've thought about pipetting since my sophomore year of college but Eppendorf's foray into the music video world has definitely changed my view of what goes on in a laboratory.



Pipetting all those well-plates, baby, sends your thumbs into overdrive
And spending long nights in the lab makes it hard for your love to thrive

What you need is automation,  girl, something easy as 1 2 3
So put down that pipette, honey, I got something that will set you free

 

Is this how a company sells laboratory instruments and consumables for the life sciences? Eppendorf AG (Hamburg Germany) seems to think so.

Eppendorf created a funny "boy band" music video to promote it's automated pipetting machine. My understanding is that this video is enthusiastically making the rounds among lab jocks and university PhD denizens.

The question is, will the video help sell laboratory equipment? My guess is yes. Eppendorf is now the first (and only) name I think of when I think "highest quality laboratory instruments and consumables for the life sciences," but... I am not their target market.

I will have to have an intern give the Eppendorf marketing department a call and see if they have seen any increases in interest in their auto pipetting robot. How many "epMotion" machines do you have to sell to pay for the video and website?


Kudos to the lyricists, this is a great rap:

DNA
RNA
Proteins
Cell Cultures
Less reagents
Faster workflow
Saves you money
Well, well, well


Note that Eppendor also allows you to download MP3 versions of the song or ring tones. I would be very interested in seeing those download stats.


I wonder if you can use epMotion to make cocktails? If so, it would be the coolest kitchen appliance known to man.

posted 2:15PM 09/22/2008 by eNilsson Blog Team

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