eNilsson

Loosen the reins, Empower your supporters, Reap the Rewards...

Data empowers a campaign to identify and target their key audience in order to drive the Voter Lifecycle:

Disengaged Voter -> Supporter -> Donor -> Fundraiser -> Voter

The more robust your data is on each contact, the better prepared a campaign is to develop and convert contacts into supporters, donors and voters. The more you encourage supporters to contribute information and empower supporters to maintain their relationships through BlueSwarm, the stronger your campaign data becomes.

When you encourage supporters to reach out using BlueSwarm’s recruitment tools you augment your campaign’s database - the powerhouse behind:

•    Fundraising,
•    Voter outreach, and
•    GOTV efforts

Apprehensive about empowering your supporters? There’s no need to be, here’s why:

1 – It is your supporters' data, they will do what they want…
When it comes down to it, your strongest supporters will inevitably solicit their contacts on the campaign’s behalf, even without the proper direction. Be sure your campaign gives supporters the tools they need to reach out while staying on brand and conveying the message you want to spread.

Don’t fret when it comes to putting the power of content dissemination and recruitment tools into the hands of supporters. With BlueSwarm all sent emails look to be from the supporter’s email address and not from the campaign, which protects your campaign’s image from mis-informed supporters. Plus, BlueSwarm’s powerful algorithms work to prevent contributors from giving over legal limits.

2 – Provide supporters with the tools to spread the word…
Empowering your supporters to build a personalized email around campaign-approved content in BlueSwarm is an effective way to broadcast your campaign’s message. The BlueSwarm blast email engine provides your supporters with a quick method to spread the word about your candidate to an extensive list of family, friends and colleagues on your terms.

3 - Make it easy for fundraisers to break the ice on their initial ask…
Turning supporters into active fundraisers can be a difficult task since most people are reluctant to make an ‘ask’ if they have no fundraising experience. With campaign-approved templates, made available in BlueSwarm, you can grease the wheels by providing language that has proven to be effective to your supporters. Campaign approved attachments keep supporters on message and on brand while allowing them to share their excitement and enthusiasm with the receptive ears of their peers.

Those supporters who aren’t quite sure how to make their first ‘ask’ will be far more comfortable reaching out to their contacts; experienced fundraisers will capitalize on the ammunition you are providing with templates or attachments; and you effectively extend your campaign’s fundraising and outreach efforts.

4 – Effectively track and analyze your contacts and supporters…
Each feature in BlueSwarm is aimed at providing your campaign with more information about prospective donors, volunteers, and, of course, voters. Encouraging supporters to be active in BlueSwarm, by using the features available to them, quickly grows the pool of campaign data.

Tracking tools, like BlueSwarm’s email log, let you stay in the know regarding all outbound messages. This detailed log contains valuable information, which includes: senders, recipients, templates used, date and time stamps, and more.

Allow your campaign to emphasize action on your growing pool of data rather than being forced to compile data from various sources and manually build reports that aren’t proven, effective indicators of what value your data can provide. Key BlueSwarm analytics, like the Fundraisers and Event Host Committee reports, allow a campaign to understand the signals their data provides through clear presentation, easy access and versatility provided by exports to Excel.


Acting upon the abundance of campaign data, constantly evolving through supporter interaction, is the most effective means to drive the Voter Lifecycle. With the birth of each supporter, the lifecycle can begin all over again by empowering them with BlueSwarm.

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