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SIGNED: TargetPoint, premier provider of MicroTargeting data, taps eNilsson to automate data processing tools
February 15, 2009
Washington DC - TargetPoint Consulting, a leader in the field of political MicroTargeting, has partnered with eNilsson to automate TargetPoint's business processes. eNilsson will create a shiny new web-based platform allowing TargetPoint Consulting to increase their data processing power, service levels, and breadth of service offerings.
About TargetPoint Consulting
TargetPoint Consulting, Inc. is a full service public opinion and market research firm based in Alexandria, Virginia that provides innovative research solutions, and advanced information and customer management systems to politics, public policy and business.
TPC is best known for its pioneering work in the field of political MicroTargeting, a technique that merges together customer-relationship management technologies, advanced marketing techniques and traditional political targeting. MicroTargeting allows candidates, campaigns and businesses to go beyond broad-brush demographic and geographic targeting, and instead move into highly refined, individualized messaging.
As the exclusive supplier of MicroTargeting research and data to the Republican National Committee, the Bush-Cheney ’04 campaign and several Fortune 500 companies, TargetPoint Consulting offers the gold standard in voter-relationship management.
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