News
ElephantTrakker has been rebranded as BlueSwarm
May 01, 2009
Learn more about BlueSwarm at Blue-Swarm.com.
Why Rebrand?
In early 2009, a group of investors approached eNilsson with the plan to form a new company that would offer ElephantTrakker as a software-as-a-service (SaaS) to non-profits, educational institutions and political organizations. To make this deal work, we needed to create a new corporate entity that would focus only on the development, sales and support of our fundraising platform.
By March of 2009, BlueSwarm was born. Word spread quickly and within days BlueSwarm was already powering a number of national and state-wide fundraising campaigns including:
- Gubernatorial campaigns
- Senatorial campaigns
- Congressional campaigns
- Local campaigns
- State parties
- PACs
Why "BlueSwarm"?
You are not the first to ask this question. Fundraising teams, especially volunteers, are a loosely connected group of distinct individuals who attempt to move as a unit and create a "buzz" about an organization, an issue, or a candidate. In the political world, most of these fundraisers favored blue suits or blue blazers. Our development team referred to these groups of blue suited fundraisers as "the blue swarm". The name stuck.
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