Services
Business Applications
Republican Governors Assoc.
Problem: How does a membership organization maximize the value of the relationship between each unique member and the organization?
Solution: A web-based membership management tool allowing RGA staff to customize information for each member while allowing members to interact directly with the association.
Result: The RGA doubled its fundraising total for the first six months of 2008 to $14 million, compared with the same point in the 2004 election cycle.
Salesforce Customization
Problem: How does a private equity firm minimize cost of investor relations?
Solution: An "Investor Portal" providing investors detailed information generated from a centralized Salesforce.com database.
Result: Private equity firms can now focus resources on managing portfolios rather than administrative minutia.
Campaign & Advocacy Consulting
Sign Up America
Problem: How does a political campaign close 24,000 new donors in 24 hours?
Solution: Web based social networking and meet-up functionality allowing nationwide supporters to host fundraising events and utilize invite and RSVP tools.
Result: Over 30,000 new donors gave more than $1 million within the 24-hour period.
Moms Feeding Freedom
Problem: How does an issue-based organization provide an un-biased forum where advocates from both sides of the issue come together to express their opinions in a safe environment?
Solution: An engaging user-friendly site that provides social networking tools with high thresholds set for respectful user interaction.
Result: A well-informed, close-knit community engaged in open dialogue that serves to further knowledge of the organization's interested market.
Branding & Marketing
Battery Rock
Problem: How does AES, a global energy company, communicate to the public that they are providing the best possible solution for a natural gas transfer station?
Solution: An interactive website that graphically shows how the proposed facility minimizes the impact on the environment and the public's safety.
Result: 150 media hits that portrayed a more balanced and informed description of the issue than prior to site launch.
Insideschools
Problem: How does InsideSchools, a non-profit organization whose mission is to give away their research, generate donations online?
Solution: Reposition the messaging of InsideSchool's website to focus on the quality of the data they are providing and the fact that the organization depends on the data users to survive.
Result: The visitor-to-donor conversion rate increased by 300% within 30 days of eNilsson's new messaging campaign launch.